Yes, and the reasons are more interesting than just "humans are special." The credibility problem cuts both ways. AI has flooded the web with generic, optimised-for-search content, which makes distinctive human writing more valuable, not less. When someone publishes a blog post with an unpopular opinion, a hard-won lesson, or a specific experience — and stands behind it with their name — that carries weight precisely because it costs something. Voice is still scarce. AI can approximate a style, but it can't replicate the specific accumulation of someone's actual life: the job they quit, the country they moved to, the project that failed. Blog posts rooted in genuine experience still do something AI-generated content structurally cannot — they bear witness. The audience has changed, not disappeared. People read blogs differently now. Fewer look for "what is SEO?" (AI handles that). More look for "what did this person actually experience when they tried X?" The generic informational blog is dying; the personal and opinionated one is becoming more useful by contrast. Thinking in public still has value. One underrated function of blogging was never really about the reader — it was about the writer. Formulating ideas well enough to publish them is a cognitive discipline. That hasn't changed. The discovery problem is real, though. With AI-generated content dominating search results, getting a blog post found by strangers is harder. The pragmatic shift is toward writing for communities — newsletters, niche forums, social followings — rather than SEO-driven traffic. That changes the economics but not the meaning. The honest tension: blogging as a marketing tactic is probably in serious decline. Blogging as a form of intellectual and creative expression is arguably in better shape, because the comparison class just got a lot worse.

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EPISODE 235 - ANALOG CONTENT CALENDAR AND WORKFLOW

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